Canada Pooch is transforming the pet apparel industry with a fashion-forward approach to design and a move beyond utilitarian products. We partnered with them to design and develop a high end ecommerce experience, helping to drive growth and leading the brand through its early stages of success.
Their unique approach to style and craftsmanship has defined entirely new categories of pet apparel, setting a high bar for others to follow. We extended that premium feel into a boutique ecommerce website, leveraging a blend of rich photography, playful content, and layered interactivity to create an engaging and memorable online shopping experience.
Products are brought to life with big, bold photography and a range of interactive features that make them easy to explore before adding to cart. Emphasis on colors, materials, and craftsmanship, paired with the social proof of positive customer reviews, lend credibility to products and help establish trust with users.
Playful, detailed photography served a key role in the website’s success. By embracing a lifestyle approach that showcased the quality and craftsmanship of the products, as well as their vibrant styles, we were able to deepen the story of both the individual products and the brand itself.
Canada Pooch commands a strong social following, with fans dressing their pets in branded gear and tagging them on Instagram. We leveraged that customer enthusiasm to develop a Shop This Look experience, where users could browse through the best of these lifestyle photos and explore the products featured in each. The stand-out homepage feature carves a compelling new path to purchase while boosting social channel engagement.
Ordering the right fit for your pet requires some luck, and sizing mishaps were accounting for the majority of online product returns. This combination of customer frustration and operational bottlenecking led us to introduce an AI-driven sizing widget that guides users through a series of contextual questions before presenting them with the right fit for their pet.
For customers who aren't satisfied with their order, we developed an online return and exchange process where users can generate shipping labels and track deliveries right from their phones. The process is automated and deeply integrated with Canada Pooch’s warehouses, putting the user in control and freeing the customer service team to focus on other support issues.
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