Committed to raising the bar on the way we feed our pets, Open Farm is a leader in ethical and sustainable practices, and a driving force for positive change in their industry. We've partnered closely with Open Farm over the past several years, working together to create their award-winning ecommerce website and a range of digital solutions for their team.
Open Farm has brought their mission to create more nutritious and ethically sourced pet food to life using a brand story rooted in their origins and beliefs. We focused on creating a digital experience that honored their vision, and sat firmly at the intersection of product-centric and brand-driven. Because when people make emotional connections with a brand's story, they've taken that first step towards clicking “Buy”.
Putting the user first, we designed an integrated shopping process that feels both accessible and contextual. We focused on streamlining the user journey so customers could easily progress from learning about the brand and its different lines of foods, to making the right purchase for their pet.
We layered in subtle interactive touches, like a rollover quick-buy feature and a global slide-out cart, which combined to make it easy for users to move from adding items to checking out. Leveraging our expertise with the Shopify platform, we integrated product subscription options, custom checkout flows, and proprietary custom apps to enhance the user experience.
Open Farm has pulled back the curtain on nutrition, ingredients, and ethical sourcing, fusing education and transparency into the core of their brand. Using these pillars as our guide, we created a series of interactive tools to help users navigate their robust product catalogue and better understand the production process, deepening their connection with the brand and confidence in its product line.
Open Farm is committed to transparency and we worked with them to develop an industry-first tool that ties the Lot Code on each bag to detailed information about the origin of its ingredients. It’s a unique concept, and just one example of the solutions we develop to serve both our clients and their customers.
