Evolving from a small connoisseurship program begun by the famed auction house, the Sotheby’s Institute of Art has grown to become the global leader in Art Business education. We've been a proud partner since 2014, working with the SIA to increase their digital reach and boost admissions through the design and development of their website and its ongoing marketing initiatives.
Choosing a new school is a big decision, and with much of that research now taking place online, prospective students deserve an intuitive experience to help navigate the process. Our approach was heavily focused on reorganizing content and developing a navigation framework that supported a range of discovery objectives. We then layered in an engaging user experience designed to capture audience attention, promote deeper learning opportunities, and funnel users towards enrolment.
Sotheby’s campuses are situated within global hubs of arts and culture, and they draw students seeking to pair their education with an opportunity to get involved. To make these communities more accessible to new students, we showcased industry events and highlighted the faculty and alumni personalities that could serve as a bridge into local networks. These features promote the diverse ways students can engage, effectively helping them cultivate relationships that stretch beyond the program and into their careers.
Responsive considerations live at the heart of our approach to design, and we always prioritize primary audience goals. We explored use-cases for mobile and tablet engagement, and the ways technology can improve the prospective student experience. Navigation and layouts were retooled to support these objectives and gesture-based interaction was implemented to improve mobile browsing; helping students find what they need quickly.
